Wunderman Thompson Atlanta led the pitch along with Spurrier Group (Richmond), Wunderman Thompson (Chicago), Wunderman Thompson Data Management (Dallas) and Burson, Cohn & Wolfe (Atlanta). The partnership will begin on July 1st, with new work launching in September 2019.

“As with all sales organizations, advertising plays a crucial role in success, especially with the challenge of bringing new games and promotions to the marketplace each month,” said Mark Michalko, executive director of the Education Lottery. “The lottery believes it has found a partnership with Wunderman Thompson and the Spurrier Group that will ensure our ability to continue growing support for education in North Carolina. We’re excited about the creative talent and media expertise our new partners bring to our mission.”

The mission of the North Carolina Education Lottery is to raise revenue to maximize contributions to education for the State of North Carolina through the sale of lottery tickets/ products. This is accomplished by providing entertaining games through a dynamic business enterprise built upon honesty, integrity, innovation and teamwork. Since its inception in March 2006, the Education Lottery has contributed more than $6.24 billion to education. It has grown fiscal year sales to more than $2.6 billion, raising more than $670 million a year for education. Those results make the Education Lottery one of the most successful sales and marketing organizations in the State. The Education Lottery has become an integral part of the state’s culture in terms of the entertainment it provides, its support of the state’s retail economy, and its contributions and support of the education community.

“We’re thrilled to partner with the folks at the Education Lottery. Any group that contributes so much to furthering the education of its students, all while giving lottery players a chance to dream big, is something we can all stand behind. I’m ecstatic about the collective team we’ve put together to inspire growth and make this happen; truly the best version of what this company has to offer when it comes to creative, data and technology coming together as one integrated offering,” said Jeremy Jones, Executive Creative Director, Wunderman Thompson Atlanta.

“The team at Spurrier Group is ecstatic about the opportunity to work with the North Carolina Education Lottery! We have decades of experience in the category and are anxious to put our performance media approach into play for the wonderful team at the NCEL” said Donna Spurrier, Founder and CEO.

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About Wunderman Thompson

Wunderman Thompson is a creative, data and technology agency built to inspire growth for its clients and people. Our experts deliver end-to-end solutions at a global scale with an entrepreneurial spirit that infuses creativity with emerging technology to deliver revolutionary work. Headquartered in New York, we are a worldwide agency bringing together over 20,000 people in 90 markets across the globe.

About Spurrier Group

Spurrier Group is a small business, women-owned consumer engagement agency known for performance-based paid media campaigns that deliver results. Founded in 1997, our core competencies are consumer research, audience segmentation, campaign strategy, media planning and media buying. Spurrier Group’s Media Intelligence Team places and optimizes multi-channel campaigns in the U.S., Canada, Mexico, UK, Japan, China, Germany and Australia.

Spurrier Group Media Contact: Sara Hunt, 804-994-1120, SaraHuntPR@gmail.com

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Work begins immediately under the contract, which provides for a for a base year plus nine renewable option years. Team Spurrier was up against at least 12 national and regional agencies in the pitch.

“We assembled a stellar team for this contract and believe we were successful because of our familiarity with the university, our education experience, our teaming partners and our overall approach to their branding and communications needs,” said Donna Spurrier, agency founder and chief executive officer. “We are truly excited to begin the new year focused on the ODU brand as I have a special place in my heart for the university; my daughter went to ODU and my mother grew up in the Norfolk area.”

“The selection team was impressed with Spurrier Group’s ideas on how to address our marketing communications in 2017 and beyond, especially through their research-based approach and their ability to deliver results with the talented team they assembled,” said Giovanna M. Genard, M.Ed., assistant vice president of strategic communication and marketing for Old Dominion University. “We are looking forward to a long and successful partnership.”

Teaming partner 160over90 is a full-service branding and creative services firm headquartered in Philadelphia. They have deep experience working with colleges and universities around the country, including several in the Commonwealth. They have also done branding and creative work for Fortune 500 companies such as Ferrari, Under Armour, Nike, Mercedes Benz, and the New York Jets.

The Albright Group is a strategic public relations firm based in Richmond providing counsel to Fortune 500 companies, local and state government agencies, and higher education institutions across the Commonwealth and the Mid-Atlantic region. The Albright team will collaborate with ODU on public relations initiatives.

About Old Dominion University
Old Dominion University, located in the coastal city of Norfolk, is Virginia’s entrepreneurial-minded public doctoral research university with more than 24,500 students, rigorous academics, an energetic residential community, and initiatives that contribute $2.6 billion annually to Virginia’s economy. For more information visit www.odu.edu

About Spurrier Group
Spurrier Group is a marketing partner dedicated to measureable ROI. We analyze and then simplify data to understand how to strategically reach and then motivate our client’s target audiences. Our research leads to customer insights that educate and inform the entire marketing process. Founded in 1996, we have created and launched customized marketing campaigns that capture audiences and achieve exceptional results for a wide variety of global, national and regional clients. Today, Spurrier Group is one of the most respected marketing and media agencies in the Mid-Atlantic region. In fact, we were recently ranked as one of the top twenty advertising agencies in the Washington D.C. metropolitan region, and we are consistently listed among the top agencies in our hometown of Richmond. For more information, visit www.spurriergroup.com.

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