Client Story Archive - Spurrier Group

How We Contributed To A Coordinated Effort With The Illinois Department Of Public Health To Prevent The Spread Of Measles Outbreak

mherrera — Mon, 28 Jul 2025 14:36:56 +0000

In the spring of 2025, the United States faced the largest number of measles outbreaks since it was officially eliminated nationwide in 2000. As measles cases were being identified in Southern Illinois, the Illinois Department of Public Health (IDPH) immediately took action to control the spread as the risk for outbreak, which was thought to be eliminated, increased. Consequentially, IDPH needed to communicate with Illinoisans in a timely and efficient way with strategic messaging to encourage vaccinations.

According to the Centers for Disease Control and Prevention (CDC), one dose of measles/mumps/rubella (MMR) vaccine is 93% effective against measles. Around one in five children under five years of age end up hospitalized with measles, where unvaccinated children experience severe illness or even death.

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How We Launched Spokane Tribe & Resort Casino Into A Competitive Market Through Strategic Media Planning

mherrera — Thu, 03 Apr 2025 19:04:49 +0000

When Spokane Tribe & Resort Casino (STRC) entered the competitive Spokane/Airway Heights market, they faced a complex challenge: simultaneously launching three distinct business units— gaming, entertainment, and hospitality— while competing against an established casino just one mile away.

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How Attendance Goals And Ticket Sales Soared For The Samurai Armor Exhibit Through Digital Media Placements

mherrera — Thu, 03 Apr 2025 14:09:43 +0000

In spring of 2024, The Virginia Museum of Fine Arts showcased the long-awaited Samurai Armor from the Collection of Ann and Gabriel Barbier-Mueller exhibition, a comprehensive collection of art and objects that explored the evolution of the Samurai armor and its distinctive craftmanship. Through this glimpse into six hundred years of Samurai history, visitors gained insight into the life, culture, and impact that these elite warriors had in Japanese history and culture.

The post How Attendance Goals And Ticket Sales Soared For The Samurai Armor Exhibit Through Digital Media Placements appeared first on Spurrier Group.

How We Increased ODU’s Enrollment Goals By Understanding The Shifting Media Habits Of Key Audiences

mherrera — Thu, 12 Jan 2023 18:30:55 +0000

Old Dominion University is a story of transformation, starting out as an arm of William & Mary College; then a separate, regional 2-year commuter college; and now globally recognized as a university of excellence. When Spurrier Group acquired the account in 2017, no one could argue with the reality of ODU’s evolution. We immediately saw the opportunity for growth. General awareness to key audiences, namely high school students and their parents, was low compared to other schools in their competitive set.

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How We Diversified Broadcast Audiences With Digital Video Tactics For The North Carolina Education Lottery

admin — Mon, 07 Nov 2022 22:44:25 +0000

North Carolina Education Lottery “NCEL”, and lotteries across the country, have the objective of reaching younger audiences as their core players increase in age. With diminishing reach and ratings in traditional Broadcast TV, a media mainstay for traditional Lottery advertising, this goal has become even more challenging to achieve.

Utilizing media channels already in the media strategy (YouTube Trueview) and expanding to new tactics (Facebook Instream), NCEL was able to see increased engagement and completed views with the younger demographic that they previously struggled to reach (A25-34).

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How We Developed And Evolved A Government Agency’s Brand Personality To Elicit An Overwhelmingly Positive Response In Retail Sales

admin — Wed, 26 Oct 2022 21:48:58 +0000

Over the last five years, the Virginia Alcoholic Beverage Control Authority has grown as a leading revenue producer for the state of Virginia, while fulfilling its role in the commonwealth as an “Authority”, with emphasis on public safety and public service. Prior to that time, Virginia ABC had not aligned itself with outside advertising firms to give the brand a voice and connect their messaging with appropriate audiences. Spurrier Group was selected as its first Advertising Agency of Record in 2016. With significant revenue lifts in the millions beginning in the first year, ABC has continued to achieve steady upward sales trajectories.

The post How We Developed And Evolved A Government Agency’s Brand Personality To Elicit An Overwhelmingly Positive Response In Retail Sales appeared first on Spurrier Group.

How We Helped Feed More Get Smart About Digital Advertising And Drive A $3.30 ROI In The Process

admin — Wed, 26 Oct 2022 21:48:10 +0000

Feed More is a Richmond, VA- based non-profit dedicated to feeding food insecure individuals across 29 counties and five cities through their own effort as well as by supporting 270 nonprofit and community partners including food pantries, soup kitchens, group homes and other community sites.
Feed More was interested in understanding the impact of paid media outreach in terms of its ability to deliver Return on Ad Spend (RoAS) or a positive ROI.
Spurrier Group was asked to help create a media plan to help them “get smart” with a limited budget. The goal wasn’t strictly RoAS, but to get smart to understand a repeatable series of tactics that would deliver a positive RoAS for future efforts.

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How We Developed Growth Markets For Illinois Office Of Tourism

admin — Fri, 07 Oct 2022 22:42:51 +0000

Illinois has traditionally pulled visitors largely from in state and bordering states. Chicago has the ability to pull from national fly markets, but this decreased during COVID when both business and leisure air travel plummeted. Post-COVID travel offered the opportunity to expand prospecting efforts to encourage ‘new’ travel from first time or lapsed visitors.

The use of EDA grant funds allowed for a test of two new fly markets without cannibalizing current efficiencies.

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How We Helped Beat VMFA’s Picasso Ticket Goal By 14%

admin — Sat, 17 Sep 2022 16:48:12 +0000

The Virginia Museum of Fine Arts staged a landmark exhibit called “Picasso: Masterpieces from the Musée National Picasso, Paris.” VMFA was one of only three art museums in the United States to be included in a seven-city, world-wide tour, and the only east coast location in the nation. Spurrier Group was selected as the media agency of record to promote this extraordinary exhibit alongside creative partner The Martin Agency.

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