Another thing we know is you are only as good as the people you work with.

The Agency

Spurrier Group is a marketing partner dedicated to measureable ROI. We analyze and then simplify data to understand how to strategically reach and then motivate our client’s target audiences. Our research leads to customer insights that educate and inform the entire marketing process. We are proud to collaborate with a wide variety of global, national and regional clients to create and launch customized marketing campaigns that capture audiences and achieve exceptional results.

Founded in 1996, Spurrier Group is a boutique agency that employs senior-level people with decades of experience in consumer research, marketing strategy, advertising, branding, and media planning/buying. Our staff hails from some of the top agencies in the country. Best of all, many of them have been with us for over a decade.

Today, Spurrier Group is one of the most respected marketing and media agencies in the Mid-Atlantic region. In fact, we were recently ranked as one of the top twenty advertising agencies in the Washington D.C. metropolitan region, and we are consistently listed among the top agencies in Richmond. We look forward to getting to know you!

Executive Leadership

Donna Spurrier, CEO & Executive Strategist

Donna founded Spurrier Group twenty years ago. She knew back then there was a need for an agency that worked collaboratively to achieve results for the client. Since that time, Donna has been developing marketing and media models that maximize ROI. Her creative approach to consumer integration has won her multiple awards and accolades, not to mention the respect of some of the nation’s most sophisticated brands. Today, Donna is helping clients across a wide array of business, government and non-profit sectors integrate their marketing tactics across multiple platforms and channels. She is also regularly called upon to guest lecture at regional conferences and the renowned VCU Brandcenter. Donna also volunteers her time to several charitable organizations.

Ingrid Vax, President & Director of Business Development

A leader in the advertising and marketing communications industries, Ingrid’s team building ability is complemented by deep experience developing and managing multi-million dollar pitches and campaigns, driving sales and revenue, and heightening brand awareness. With more than 25 years of experience on both the agency and client side of the business, Ingrid is recognized for her ability to affect positive change in fast-paced environments and lead large, cross-functional teams. Her experience includes such notable brands as Chevy Chase Bank (now Capital One), PhRMA, Sallie Mae, and Volvo, among others. Ingrid also serves on the board of the Washington DC chapter of the Juvenile Diabetes Research Foundation.