Consumer-Centric Approach – Our team starts all of its work by looking at your target audiences. We gain a detailed understanding of who they are and what they believe. We understand their values, their beliefs, their media consumption habits and what is important to them about your brand. Based on those findings, we develop or refine a client’s brand positioning and messaging then introduce it into the marketplace by way of paid media or other relevant tactics. As the client, you end up with a much more effective campaign because your marketing is steeped in consumer research rather than conjecture.
WOSB and SWaM Certified – As a woman-owned small business, certified on both the state and federal level, we understand key government contracting opportunities. Our proprietary methods consistently deliver maximum ROI.
Senior-Level Team – Each member of our specialized team has almost 30 years of strategic marketing, research and media planning/buying experience. We know what makes consumers move and we can get you the results you need.
Federal Experience – With decades of experience in the federal and government sector, Spurrier Group knows what it takes to operate in your world. We are currently working with several federal agencies, including the Centers for Disease Control and Prevention (CDC) and the Centers for Medicare & Medicaid Services (CMS). Our past experience also includes the Federal Emergency Management Agency (FEMA), the National Center for PTSD, and the U.S. Department of Veterans Affairs.
State Experience – Spurrier Group has impacted campaigns for nearly every department in the Commonwealth of Virginia. Our current and past performance includes multiple state agencies and municipalities, among them being Amtrak Virginia, the Virginia Department of Alcoholic Beverage Control, the Virginia Department of Rail and Public Transportation (DRPT), the Virginia Department of Transportation (VDOT), the Virginia Economic Development Partnership (VEDP), the Virginia Housing Development Authority (VHDA), the Virginia Lottery, the Virginia Museum of Fine Arts (VMFA), the Virginia Tobacco Settlement Foundation (now Virginia Foundation for Healthy Youth), the Virginia Tourism Corporation (VTC), and the City of Richmond Department of Public Utilities.