It’s all in the Family
Agency founder Donna Spurrier grew up around entrepreneurial thinking. Her dad, Jess Duboy, was an automotive advertising trail blazer and created both the sell-a-thon and Toyota-thon concepts, two of the most iconic sales tools in the automotive industry. Donna learned this kind of push-the-envelope thinking right at her dad’s knee. After working on the Toyota business for several years, Donna started to ask the hard questions about audience behavior and how Toyota was positioning its “import” brand in a “domestic” auto environment. That was really a thing in the 80’s! The advertising business wasn’t very flexible in those days. There was creative, there was media, and they didn’t coordinate much. This divide is what prompted Donna to start a media agency that would be designed to connect media and creative.