Using a world-class suite of research tools, combined with our decades of experience, Spurrier Group can help clients determine and understand the attitudes, values and behaviors of their potential customers as well as define the best prospects for their products and services. This information is translated into digestible content and images and shared across the integrated agency team as well as the client. The clients and creative teams love all the color that helps give dimension to the traditional audience definitions. The media teams appreciate the deep media usage and media attitude insights that can help fuel strategic media choices.
We know data. We know how to analyze information to find the parts that are actually helpful. We know that informing all players from client, media, creative, PR, social content, etc., with the research-based persona insights makes us all smarter!
It works because the old adage is true – knowledge is power. The media landscape is so crowded, so fragmented and for most brands, the competition is heavy. Clients need every tool in their toolbox to optimize and maximize the resources they have to work with. Starting with solid consumer research and applying that across all disciplines is a strong foundation for successful advertising campaigns.