While we never START with media and always start with research and strategy before developing media plans, our performance media process centers on understanding the target and what THEY want; what they are willing to view/watch and how they are willing to engage. We establish smart metrics at the start so we can optimize throughout and guarantee success.
Our team knows how to assess media consumption and fit the right tactic with the target. It’s what we do. We also work with our creative partners to ensure the message fits just as well. Media is never the last step in the process.
Our partnership focus extends to our media partners. The are just that – partners. We get the best results when we team with other smart people, and who knows more about their media product than they do? We want to constantly have the most updated product information. We are a team. This means expert service and attention – and lots of referral business!