Government

Customer-Centric Approach

WOSB and SWaM Certified

Senior-Level Team

Federal Experience

State Experience

Spurrier Group is a SWAM-certified marketing agency offering consumer research, strategy, account planning and paid media services. We have decades of experience working with state and federal government clients across a wide array of issues. We know the environment in which you work and we want to be your collaborative partner – a team that gives you strategic insight into what your target audiences really care about, and provides viable marketing solutions on how to effectively reach them while still maximizing your ROI. Other benefits of working with you team include:

Consumer-Centric Approach – Our team starts all of its work by looking at your target audiences. We gain a detailed understanding of who they are and what they believe. We understand their values, their beliefs, their media consumption habits and what is important to them about your brand. Based on those findings, we develop or refine a client’s brand positioning and messaging then introduce it into the marketplace by way of paid media or other relevant tactics. As the client, you end up with a much more effective campaign because your marketing is steeped in consumer research rather than conjecture.

WOSB and SWaM Certified – As a woman-owned small business, certified on both the state and federal level, we understand key government contracting opportunities. Our proprietary methods consistently deliver maximum ROI.

Senior-Level Team – Each member of our specialized team has almost 30 years of strategic marketing, research and media planning/buying experience. We know what makes consumers move and we can get you the results you need.

Federal Experience – With decades of experience in the federal and government sector, Spurrier Group knows what it takes to operate in your world. We are currently working with several federal agencies, including the Centers for Disease Control (CDC), the Centers for Medicare & Medicaid Services (CMS), the Federal Emergency Management Agency, and the U.S. Department of Veterans Affairs.

State Experience – Spurrier Group has impacted campaigns for nearly every department in the Commonwealth of Virginia. Our current and past performance includes multiple state agencies and municipalities, among them the Virginia Department of Rail and Public Transportation (DRPT) and Amtrak Virginia, the Virginia Department of Transportation (VDOT), the Virginia Housing Development Authority (VHDA), the Virginia Lottery, the Virginia Museum of Fine Arts, the Virginia Tobacco Settlement Foundation (now Virginia Foundation for Healthy Youth), the Virginia Tourism Corporation (VTC), and the City of Richmond Department of Public Utilities.

 

Current Federal and State Clients

  • U.S. Department of Health and Human Services
    Centers for Disease Control
    National Center for Immunization and Respiratory Diseases
    Media Subcontractor to Porter Novelli
  • U.S. Department of Health and Human Services
    Centers for Medicare & Medicaid Services
    Media Subcontractor to Porter Novelli
  • U.S. Department of Homeland Security
    Federal Emergency Management Agency
    National Flood Insurance Program
    Media Agency of Record
  • U.S Department of Veterans Affairs
    National Center for PTSD
    Media Subcontractor to Duty First Consulting
  • Virginia Alcoholic Beverage Control
    Advertising Services Term Contract IDIQ
    Prime Contractor
  • Virginia Department of Rail and Public Transportation (DRPT)
    General Communications and Marketing Consultant Services
    Prime Contractor
  • Virginia Department of Transportation (VDOT)
    Communications and Marketing Services Contract
    Media Subcontractor to SIR
  • Virginia Housing Development Authority (VHDA)
    Media Planning/Buying Services Contract
    Prime Contractor
  • Virginia Museum of Fine Arts (VMFA)
    Media Planning/Buying Services Contract
    Prime Contractor
  • City of Richmond
    Natural Gas Rebranding Contract
    Prime Contractor

Past Performance

Federal Clients

  • U.S. Department of Health and Human Services
  • Centers for Disease Control
  • Center of Medicare and Medicaid Services
  • U.S. Department of Homeland Security
  • Federal Emergency Management Agency
  • U.S. Department of Veterans Affairs
  • National Center for PTSD

State Clients

  • Amtrak Virginia
  • City of Richmond Department of Public Utilities
  • Henrico County Economic Development Authority
  • Maryland Department of Parks & Recreation
  • Telework! Virginia
  • Virginia Department of Taxation
  • Virginia Department of Rail and Public Transportation
  • Virginia Department of Transportation
  • Virginia Foundation for Healthy Youth formerly the Virginia Tobacco
    Settlement Foundation
  • Virginia Housing Development Authority
  • Virginia Lottery
  • Virginia Museum of Fine Arts
  • Virginia Tourism Corporation

Business Information

Set Asides: Small business, Woman-Owned business
DUNS: 04290779
Cage Cade: 38BB2
PSC Code: R701 – Management: Advertising


NAICS Codes

541611: Administrative Management and General Management Consulting Services
541613: Marketing Consulting Services
541618: Other Management Consulting
541690: Other Scientific and Technical Consulting Services (Data)
541810: Advertising Agencies
541830: Media Buying Services
541890: Other Services Related to Advertising
541910: Market Research and Public Opinion Polling


Contact

Ingrid Vax
President and Director of Business Development
ivax@spurriergroup.com
540-760-1636