WOSB and SWaM Certified
Spurrier Group is a SWAM-certified marketing agency offering consumer research, strategy, account planning and paid media services. We have decades of experience working with state and federal government clients across a wide array of issues. We know the environment in which you work and we want to be your collaborative partner – a team that gives you strategic insight into what your target audiences really care about, and provides viable marketing solutions on how to effectively reach them while still maximizing your ROI. Other benefits of working with you team include:
Consumer-Centric Approach – Our team starts all of its work by looking at your target audiences. We gain a detailed understanding of who they are and what they believe. We understand their values, their beliefs, their media consumption habits and what is important to them about your brand. Based on those findings, we develop or refine a client’s brand positioning and messaging then introduce it into the marketplace by way of paid media or other relevant tactics. As the client, you end up with a much more effective campaign because your marketing is steeped in consumer research rather than conjecture.
WOSB and SWaM Certified – As a woman-owned small business, certified on both the state and federal level, we understand key government contracting opportunities. Our proprietary methods consistently deliver maximum ROI.
Senior-Level Team – Each member of our specialized team has almost 30 years of strategic marketing, research and media planning/buying experience. We know what makes consumers move and we can get you the results you need.
Federal Experience – With decades of experience in the federal and government sector, Spurrier Group knows what it takes to operate in your world. We are currently working with several federal agencies, including the Centers for Disease Control and Prevention (CDC) and the Centers for Medicare & Medicaid Services (CMS). Our past experience also includes the Federal Emergency Management Agency (FEMA), the National Center for PTSD, and the U.S. Department of Veterans Affairs.
State Experience – Spurrier Group has impacted campaigns for nearly every department in the Commonwealth of Virginia. Our current and past performance includes multiple state agencies and municipalities, among them Amtrak Virginia, the Virginia Department of Alcoholic Beverage Control, the Virginia Department of Rail and Public Transportation (DRPT), the Virginia Department of Transportation (VDOT), the Virginia Economic Development Partnership (VEDP), the Virginia Housing Development Authority (VHDA), the Virginia Lottery, the Virginia Museum of Fine Arts (VMFA), the Virginia Tobacco Settlement Foundation (now Virginia Foundation for Healthy Youth), the Virginia Tourism Corporation (VTC), and the City of Richmond Department of Public Utilities.
Set Asides: Small business, Woman-Owned business
Cage Cade: 38BB2
PSC Code: R701 – Management: Advertising
541613: Marketing Consulting Services
541810: Advertising Agencies
541830: Media Buying Services
915-01: Advertising Agency Services
915-03: Advertising/Public Relations
915-22: Communications/Marketing Services
President and Director of Business Development