25th Anniversary

An Open Letter

As a woman-owned business, started in the 1990’s and fortunate enough to still be growing and excelling in our craft, the team at Spurrier Group feels blessed to be able to celebrate 25 years of providing research, strategy, and media services to clients of all sizes in local, regional, national and international markets.  We have had some of the best clients and agency partners that any company could hope to work with, and still do.  We are deeply grateful. 

To celebrate our 25th anniversary and to share in our combined success, Spurrier Group is donating $25,000 each to ten amazing charities that are near and dear to us.  We are all so fortunate to work in this industry and this is a chance for us to celebrate by giving back to those that could benefit. 

We have opted to mark this landmark anniversary in this way so that we can shine more light on these non-profit organizations, use our platform to highlight their mission, and spread awareness to others in our business as a way of showing how thankful we are for what we have and for what we get to do each day.

Thank you to our clients. Thank you to our creative agency partners. Thank you to Richmond, Virginia for being the most amazing place to live and to have a business. Lastly, thank you to all of the fantastic people that have worked at Spurrier Group over the past 25 years.  It is truly an honor to be able to give back.


Donna Spurrier Signature

Charity Resources


National Alliance to End Homelessness Logo.    

On any given night in America, more than half a million people are homeless. The National Alliance to End Homelessness is a nonpartisan, non-profit organization whose sole purpose is to end homelessness in the United States. 

Since its start in 1983, this organization has transformed into a national network of over 10,000 providers, public agencies, and private partners called The Alliance. They have grown by implementing strategies that successfully build knowledge by using research and data to discover what works to end homelessness, improving policy by educating leaders and policymakers, and enhancing the capacity to help communities by providing training, technical aid, and tools to public agencies. 

Their mission to end homelessness is what drives them because it’s how they measure their impact. Today we are donating $25,000 to the National Alliance to End Homelessness. Our donation helps develop quality data and research so they can educate policy makers and help improve legislation and funding for homelessness assistance.

**To learn more about their initiatives, donate, or to find statistics on homelessness, visit www.endhomelessness.org


In celebration of National Animal Shelter Appreciation Week, we are highlighting an established charity that promotes the vital role that animal shelters have in communities all over the country. For over 100 years, American Humane has become a leading non-profit organization for the rescue, education, reform, and awareness they bring to animal welfare.

Their programs and initiatives range from partnerships with national associations in farming, conservation, and film industries to the largest network of disaster emergency response teams in America. They also provide life-saving service dogs to veterans suffering from post-traumatic stress and recognize military dogs’ heroic service on and off the battlefield. In 2021, American Humane rescued and sheltered more than one million animals affected by cruelty cases, the Covid19 pandemic, and natural disasters due to wildfires and hurricanes. Their Second Chance® Grants give support to local shelters that are burdened with the high expenses of sheltering and providing medical care.

Today we are donating $25,000 to American Humane knowing that 91 cents of every dollar will go directly to giving animals a second chance at life.

**For more information, to give a donation in memory of a pet, or to learn more about American Humane’s programs, visit www.americanhumane.org.

Cancer Research Institute.    

The Cancer Research Institute’s central mission is to save more lives by fueling the discovery and development of powerful immunotherapies for all types of cancer. This mission wouldn’t be possible without the integration of help from researchers, scientists, patients, and advocates. What began in 1953 as an inspiration to a daughter, who aimed to continue her father’s groundbreaking discoveries of cancer immunotherapy, has turned into a leading foundation for pioneering new discoveries in cancer research. Since that time, the Cancer Research Institute has joined with other research programs to expand the knowledge of all advancements in the field and to collaborate worldwide to utilize the most effective immunotherapies against cancer, and to ultimately, save lives.

We want to honor our loved ones that we have sadly lost to cancer and help fund the continuing mission to find cures by gifting $25,000 to the Cancer Research Institute. They are proud to have one of the lowest overhead expense ratios among non-profit organizations and our donation will go directly to fund programs that lead to breakthrough discoveries of powerful immunotherapies. They turn donations into research through grants and fellowships that help provide critical resources for laboratory work and clinical trials. We support their goal that, together, we can change the way cancer is treated and cured.

**To learn more about their innovative clinical research, to give a gift in memory of a loved one, or for more information, please visit www.cancerresearch.org.


Today is Wrongful Conviction Day. Started in 2014 by the Innocence Network, a coalition of 71 innocence organizations from all over the world, this day annually honors the wrongly convicted and spreads awareness through personal testimonies.

“The Innocence Project works to free the innocent, prevent wrongful convictions, and create fair, compassionate, and equitable systems of justice for everyone. Our work is guided by science and grounded in antiracism” (www.innocenceproject.org). This mission is unbelievably powerful, and the Innocence Project works tirelessly for it. Access to post-conviction DNA testing, misapplied forensic science, inadequate defense, and false confessions are just some of the areas of the criminal legal system where the Innocence Project has made a difference. The organization advocates for reform on every level, and its work is backed by comprehensive scientific research.

We want to bring awareness to those who are wrongfully convicted by donating $25,000 to the Innocence Project. This donation will aid in continuing the fight for criminal and racial justice reform, improving case law through targeted legal work, and supporting those who have been exonerated as they rebuild their lives post-release.

**To make a donation, to read more about the policy campaigns that the Innocence Project is spearheading, or to sign petitions that help root the criminal legal system in equity and accountability, visit www.innocenceproject.org.


It’s that time of year again. The summer flew by, and school is in session. This September we are highlighting Scholarship America, the nation’s largest nonprofit, private scholarship organization.

For over 60 years, Scholarship America has held true to their mission of helping ALL students pursue and achieve a higher education. They stand on the core principle of equity by advocating for all students, regardless of ethnicity or economic background. Respect and inclusion are the cornerstones of their culture, with an ongoing commitment that there is always room to do more. 

In addition to working with more than 1,300 partners to provide scholarships and emergency grants, their initiatives include Dollars for Scholars, a coalition of local, community-based scholarship organizations, Families of Freedom Scholarship Fund, which provides assistance for dependents of those impacted by the September 11th attacks, and the Dream Award, a multi-year, performance-based scholarship fund targeted toward students who have overcome adversity to start higher education, but who face financial barriers to finishing. In 2021, Scholarship America awarded over 73,000 scholarships totaling $260 million, and gave $5.3 million in emergency aid to more than 4,000 students.

Perhaps the charity’s founder, Dr. Irving A. Fradkin, said it best: “The most valuable asset this country has is not gold or oil, but the minds of young people.” In continued celebration of our 25th Anniversary, we are donating $25,000 to Scholarship America for education for every student. 

To learn more about their resources and scholarships or to donate, please visit www.scholarshipamerica.org

Prevent Child Abuse America/Families Forward Virginia.    

The second nonprofit we are featuring this month is Prevent Child Abuse America. For 50 years, they’ve led changes to social norms that prevent child abuse and neglect before it happens. As the largest child abuse prevention organization, their success relies on a national network of state chapters and nearly 600 program sites that provide parents and caregivers a wide variety of services and resources within their communities. 

Prevent Child Abuse America not only handles the issues of abuse and neglect, but also prevention strategies based on scientific research. This information is then put into action by raising awareness and advocating for policies at the national, state, and local levels. 

Today, we are donating $25,000 to our local PCAA chapter, Families Forward Virginia, so that they can help disrupt cycles of child abuse, neglect, and poverty by strengthening Virginia’s families and communities. Families Forward works with 51 local affiliates and oversees programs such as CHIP of Virginia, Healthy Families, Circle of Parents, and Parents as Teachers, just to name a few. They deliver countless resources for families in need of support, education, and advocacy. Our donation will directly aid in their ability to expand programs, increase education to parents, and grow the reach of child abuse prevention.

**To find your local chapter, visit https://preventchildabuse.org/where-we-work/

To discover ways to donate, learn more about PCA America, or for resources, please visit:




For almost 40 years, the National Center for Missing & Exploited Children has been the go-to resource center for information involving missing children. Their toll-free hotline (1-800-THE-LOST) has taken more than 5 million calls and has assisted in the recovery of more than 350,000 children. 

Their reach is expansive. In addition to finding missing and abducted children, NCMEC also aims to defeat child sex trafficking and online child exploitation, which is having a widespread impact. They also provide preventative safety programs like NetSmartz and KidSmartz for families and professionals by providing education on how to handle a variety of situations, real-world safety, and how to protect a child as they start to use technology. 

For the month of August, we will be highlighting two vital non-profit organizations that aim to keep children safe. Today, we are donating $25,000 to the National Center for Missing & Exploited Children. Donations directly support the programs that provide resources to children, families, law enforcement, and social service agencies. 

**For more resources or to donate to NCMEC’s relentless mission to children’s safety, please visit www.missingkids.org.

Hope for the Warriors Logo

Given that today is Independence Day, we couldn’t think of a more appropriate time than now to share our first charity that we are highlighting for our 25th Anniversary.

Hope for the Warriors is a national non-profit organization that provides assistance to combat wounded service members, their families, and families of those killed in action. They also provide comprehensive support programs for service members, veterans, and military families.

Hope for the Warriors was founded in 2006 by military families as they witnessed the devastating effects that war imparts on service members and their families. Their programs are comprehensive and reflect that many factors can impact a service member’s life like community, employment, health, as well as life’s transitions. They can provide anything from urgent or long-term wellness care to reintroducing a beloved sport or hobby to injured veterans. Hope for the Warriors is grounded in family values and its leadership remains in the hands of combat veterans and military family members.

Today, on July 4th, we are thanking our veteran and active U.S. military service members by donating $25,000 to Hope for the Warriors in hopes that we can make a difference in the lives of those who do so much to keep us safe.

**For more resources, information, or to make a donation of your own, please visit www.hopeforthewarriors.org.